Berllium
Berllium is a leading corporate paper company that provides high-quality, sustainable paper products to businesses across industries. Known for its commitment to environmental responsibility and excellence in production, Berllium delivers innovative solutions that meet the needs of a modern corporate environment.
The Challenge
Berllium faced several key challenges in its efforts to grow and establish a strong brand identity. The most pressing issue was lack of brand recognition—the company's branding was outdated, and it struggled to differentiate itself in a highly competitive market. In addition, the company’s fragmented visual identity meant that materials such as marketing collateral and product packaging lacked cohesion, making the brand feel disjointed and inconsistent across different platforms. The company's weak online presence further compounded these issues, limiting its reach and preventing it from engaging with potential clients on a broader scale. Lastly, market perception was another challenge; although Berllium emphasized sustainability in its operations, this value wasn’t clearly communicated in their branding. As a result, the company struggled to attract eco-conscious businesses that prioritized sustainable practices in their supply chain.
Our Approach
We aimed to redefine Berllium’s brand identity by creating a modern, cohesive visual language that reflected its commitment to quality, sustainability, and innovation. Our approach involved analyzing market trends, competitor branding, and Berllium’s core values to craft a design system that would resonate with both current and potential clients. We focused on aligning the digital and physical brand presence, ensuring that every touchpoint spoke to the company’s strengths and sustainability efforts.
The Solution
The branding and graphic design solution involved the following elements:
Results & Impact
The branding and graphic design overhaul for Berllium successfully addressed key challenges, including brand recognition, visual inconsistency, and market differentiation. By aligning the company's visual identity with its core values of quality and sustainability, we helped Berllium stand out in a competitive market. This transformation not only enhanced the company’s digital presence and market perception but also fostered long-term client relationships, positioning Berllium as a leader in the eco-friendly paper industry.
Solution Highlights
- Logo Redesign:: A fresh, modern logo that visually conveys Berllium’s commitment to quality and sustainability, incorporating eco-friendly symbols.
- Color Palette:: A refined color palette featuring earthy tones, emphasizing Berllium's sustainable approach while remaining professional and authoritative.
- Typography: : Clean, modern typography that reflects professionalism and reliability, making it adaptable across various media.
- Marketing Materials: : Brochures, business cards, and product packaging redesigned to maintain consistency with the brand's modern aesthetic and sustainable message.
- Social Media Branding:: Graphics and posts designed to enhance Berllium’s digital presence, focusing on educating the audience about sustainability in the paper industry.